Qu4ttro

Brand identity, logo design, payoffs, marketing strategy, photography, furniture design, interior design; all of this we came up with to create a brand new mensshop; high-end, luxurious, basic and comfortable. Four words to express a concept where number 4 is a big deal.

Qu4ttro represented a new approach of specific male orientated retail experience; Just four brands were presented in a masculine, warm and friendly d├ęcor. One stop shopping without big piles of clothes, every item deserves it space and is almost handed over to you on a tray.

Just the way it should. Custom made contemporary furniture and iconic light fixtures by Achille Castiglioni complement the entire design with the grace it deserves.